Jibran’s efforts on our blog content and keyword rankings have been the most effective drivers of visitor growth. Within the first six months, we saw a 50% increase in organic site traffic, and it’s only continued to grow since then.
He initially performed a site audit, using Google Analytics and other webmaster tools to show us where our site stood. After identifying a number of flow issues, he modified the site structure so that our content was more accessible to Google crawlers. This involved consolidating sparse product pages to beef up the descriptions, reducing duplicate content, and proposing several keywords to target.
One of the most effective changes was integrating our existing blog with our site. Previously, our blog was outside of our company site domain, but we didn’t realize how much this limited our impact. By centralizing the blog under a single domain, Jibran was able to streamline our SEO efforts, boosting our content with multiple long-copy blog posts to target our keywords.
Other services have included ad spend consultation, backlink and earned media assessment, and strategy development to better leverage our existing media coverage. Currently, Jibran continues to manage our SEO, providing reports and advice as necessary.
Jibran knows what he’s doing. He has demonstrated confidence in his field and proposes SEO strategies that are beyond anything I could think of. Moreover, he’s an excellent communicator who’s willing to clarify and translate technical details into terms that I can easily understand.
★★★★★